This Friday (Mar 26) @ 111 Minna Gallery,
The Reignforest Collective presents: New World Color
Special performances by New World Color artists:
BLU + MAINFRAME
Real Reid + Cherry Pop + Evan Voytas
Along with SF’s own
DAVINCI (swtbrds)
Special guest beat selectors:
FREDDIE JOACHIM (organology)
BOOGIE BROWN (The Formula | Getlive)
Trusted residents:
CEDICATION.CRIMES
RONOSTALGIA
XARIUSOUND
Guest host & birthday celebrant
GETLIVERO
BLU + MAINFRAME
Blu and Mainframe, who’ve been killing it on the underground scene over the last couple of years, celebrate the official launch of their new label, New World Color. New World Color is a multidimensional entertainment company that John Barnes (Blu) and Jon Ancheta (Mainframe) created. “It’s basically an outlet for us to release our art & products that we create through our own channel, using our acquired sources, in our preferred environment at our own time & pace.” In celebration of the NWC launch Blu and Mainframe released their first music video “DISCO D.Y.N.A.M.I.T.E.” earlier this year.
DAVINCI (swtbrds)
To also bless the stage is San Francisco’s own DaVinci. The Fillmore resident released his debut album The Day the Turf Stood Still under the Swtbrds label and has set different goals than the typical emcee. DaVinci’s music resonates with the authenticity of life experiences. “The Day The Turf Stood Still is the soundtrack for gentrification and urban renewal,” says DaVinci. “I want to capture the mental state of generations of minorities struggling to preserve and revitalize the last breath of culture we have.”
FREDDIE JOACHIM (organology)
Freddie Joachim (pronounced “JO-AH-KIM”), began his music career as a DJ in 1996. He started out as a mobile DJ in his hometown of San Diego, and for a while spent much of his time focused on being a battle DJ/turntablist. Since then, Freddie has become a DJ that spins and listens to an eclectic mix of genres, with a strong focus on hip-hop and jazz. In 2001, Freddie turned his focus to recording and production.
In the Spring of 2008, Freddie released his first full-length album in Japan entitled, “In With Time,” featuring artists such as Aloe Blacc (Stones Throw), Blu, Muneshine (Wax Reform), Choice37, Lauren Santiago, Profile (The Upstarts/The Sound Providers), Surreal, Othello, Son of Ran and others. In 2009, Freddie released the instrumental album “Study Guide” with longtime friend and fellow producer Question, which was released by Japan’s renowned DJ Tonk on his label Milkdipper.
(Study Guide is available on iTunes, Amazon, Rhapsody, etc.)
BOOGIE BROWN (The Formula | Getlive)
Hailing from the city of San Francisco, Boogie Brown started DJing back in 1989. Since then, he’s been on his grind starting out doing mobile gigs in high school; to his college radio show, “Wild Style Wednesdays”, at Cal State Hayward; to rocking nightclubs in the Bay Area and beyond; and now onto producing mixtapes. DJing and hip hop has been a passion that he has pursued on stage and behind the scenes. He learned the ropes of the business aspect of DJing and organizing events while at Hype! Bookings and Management Agency. Since then, he’s been involved with throwing some of San Francisco’s hottest parties with his crews The Formula and Get Live SF. Currently, you can catch him playing anything from hip hop, dancehall, soul, roots reggae, and breaks in numerous night clubs and lounges in the Bay Area and coast to coast. Recently jumping into the mixtape game, his mixed CD’s “Dedicated” and “Legends of Soul” have created quite a buzz, garnering accolades from some of hip hop’s biggest names.
RSVP at going.com/listeninglounge
DMC 2010